In all honesty, I would much rather be signed purely on our music than on a “story” like sales or radio play. The former would be much more poetic and honest and pure. But the business does not work that way anymore. [this is why the radio and TV airwaves are so filled with crap lately; because the signings are now almost solely based on sales or some kind of breakthrough story rather than someone’s gut reaction to an artists music. so they’re here today and gone tomorrow and everyone keeps scratching their head asking ‘why aren’t there any really awesome career artists out there anymore?’] But we are willing to go the distance either way. if they want a story we’ll give them one.
Lying in bed, half asleep, I listened to our agent ramble on about how he believes so wholeheartedly in Transcendence that he believes in nothing more strongly. Says he is willing to drop every other act on his roster if he has to in order to see this thing through for us. I love that. he’s just totally committed and enthusiastic. Besides yet another rejection, (hey old Abe Lincoln, where ever you are, you hear that? I’m trailing close behind pal. Coming up fast.) Good week this week though. Radio promoters love us. Publicist loves us. We are receiving a lot of love and support now. The love is floating all over us. But just cant seem to shake the money out of the trees of these larger labels so it isn’t such a constant struggle for us.
They say in interviews that they’re in it for the music. But time and time again we’re told that we are going to have to have bigger sales at retail in order to sign on the dotted line. I understand. Everyone does these days. When the average investment in a major label act in order to break them nationally is 2 to 3 million, you gotta believe in what you’re signing. I just wish we could find that one rep or vp who didn’t give a shit about sales for the time being, at our level, because its obvious we just don’t have the funds, and neither does our label, to push this thing into the big sales arena, and just signs us based on loving what we do. We have a great band right now. and we’re happy as hell doing what we’re doing. When we are together it feels like magic. I hope the upcoming documentary shows that a bit.
There are a lot of people right now in the industry that are so down on the major labels, talking about how bad it is and how much they suck, and how cool it is to be indie. But I don’t agree. I’ve been indie for ten years now, on three different labels, and frankly its fucking hard. I know its hard out there all over in the biz these days. And yeah they’re business people first and music lovers second. But you know, like anything else, music is a business. so thank God for them being that way. or no CDs would get released by anyone at all. And that would suck for all of us. but still…
Its not that I mind being on an independent label. Its not all bad. We gross over seven dollars for every cd sold compared to the less than one dollar that the major label artists receive. That’s a cool thing. So we’re liquid. But there’s just not enough money to be made to promote the band or the cds enough to reach enough people to generate the big sales. That’s the dilemma. What would you rather have? a thousand times 7 dollars, or a million times a dollar? I’ll take the million please thank you. This weekend is a time of reflection for me. After last night’s conversation with our agent, i am even more dedicated to finding a way, the way, to reach more of our potential fans. You know if you have ten or a hundred or a thousand, that you have the potential to have ten thousand or a million if you could just reach them. If they could just know that you are out there. I know as a music fan myself that I’m totally that way. I always heard the name Sam Philips for example, but just had never heard her music. and then one day I did. and just instantly fell in love with it. I bought all her cds the next day. I was so glad as a fan to have discovered her. we already have that now. but its just on a smaller level than we want it to be on.
So as a business man I know that that’s the m.o. at play here. that’s the strategy. Reach as many people as you can in order to connect up with your potential fans/customers. But how? On this level? That’s the question. I wasn’t discouraged after his call last night. I was inspired. I fell asleep with a smile on my face. At least we know we’re getting close. At least we know what it is now. to all of the fans that we already have, thanks for buying. We’ll make more.
Last screening: Identity. Wow. You have to see this movie. I feel fucked up after watching it. What a trip.