Welcome to the Personal Expression Age about the coming trend of “the commoditization of the individual, of every individual” as a Signature of the age, is slowly inching toward becoming a very solidified reality in Western culture and thus globally. (Even the most ardent despisers of all things American still recognize that, one, in order to make a big splash financially one normally has to make it in the USA, and two, that in terms of cultural perception of mainstream success on a global scale, “making it in the US” is still the benchmark of how successful one is perceived to be). But that’s subtext.